One of the questions we hear regularly from sellers is:
“Should we advertise our home with a price, or leave the price off altogether?”
The answer is… it depends.
Both strategies can work, and the right approach depends on your property, the current market and the level of buyer demand. At Shawn and Kym Real Estate, we look at the individual property rather than applying the same strategy to every home.
Why Some Sellers Prefer a Price
Advertising a property with a price can help buyers understand whether the home fits within their budget.
It provides guidance and can encourage buyers who may otherwise scroll past your property.
For some homes, particularly those where recent comparable sales provide a clear indication of value, pricing can be an effective strategy.
Why Some Sellers Choose Not to Advertise a Price
The challenge is that every buyer sees value differently.
In today’s market, it’s common for well-presented homes to attract multiple buyers. One buyer might value the property at $1,000,000, while another is prepared to pay $1,080,000 because it perfectly suits their family’s needs.
If an advertised price is too low, some buyers may believe the property has been underquoted once it sells for more.
If it’s too high, other buyers may never inspect the home because they’ve ruled it out before walking through the front door.
The reality is that a property’s true market value is ultimately determined by what informed buyers are prepared to pay on the day.
Don’t Judge a Home by Price Alone
As buyers, it’s easy to make a quick decision based solely on an advertised price.
However, price only tells part of the story.
Once you inspect a property, you may discover:
- A better floor plan than expected.
- Higher-quality renovations.
- A quieter street.
- A larger block.
- Better natural light.
- Features that weren’t obvious from the online photos.
We’ve seen many buyers dismiss a property online, only to inspect it later and realise it was exactly what they were looking for.
So Which Strategy Is Best?
There isn’t a one-size-fits-all answer.
Some properties benefit from an advertised price.
Others achieve a better outcome without one.
The key is choosing the strategy that best suits the property, the current market conditions and the likely buyer pool.
An experienced agent should be able to explain the advantages and disadvantages of both approaches before recommending the best option for your home.
Thinking About Selling in Brisbane’s Bayside?
If you’re considering selling in Wynnum, Wynnum West, Manly, Manly West, Lota, Tingalpa or the surrounding Bayside suburbs, we’d be happy to discuss the strategy most likely to achieve the best result for your property.
Every home is different, and the marketing approach should be too.
Contact Shawn and Kym Real Estate for honest advice about the best way to present and market your property.